Women as porn shoppers

[Toxictoy]

Ok I gotta ask about the woman issue - I'm a woman - there are a lot of adult women webmistresses on this board alone. I am very sure there's a bigger segment of women shopping around for porn only for two reasons 1) women would be less likely to admit something like this and the computer affords a high level of anonymity (walking into a newspaper stand and buying a playboy or playgirl per se would be out of the question) and 2) in the US at least, there are almost more women then men online at this point.

I mean I don't know of any quantifiable survey saying that there is a small percentage of women shopping for porn. I'm not saying that there is a large percentage - only that I think that there are bound to be more doing it then originally may be thought.

Look at the online gaming industry - when I first started playing Quake I was a totally anomoly - the only girl anywhere that I went playing a first person shooter. Now I hang out with girls at my other job that are just as likely to play games online as go shopping. This despite that most games are manufactured and marketed to a 13 year old boy audience.

[Sweetie]

Originally posted by Toxictoy
Ok I gotta ask about the woman issue...

This particular woman might just be having a blonde moment, but uhhh, where was your question? Cuz I didn't see one. lol :D

[Toxictoy]

doh! I think I had a blonde moment =) I meant to ask so how do you market to women? How do we quantify the results - is there really any way?

I have seen it said a bunch of times in other posts that women make up a very small percentage of online porn shoppers and I'd also just like to know how it is that we know that is a fact.

Again - not saying they make up a large percentage - only a bigger percentage than *very small*.

[evilc]

I had made a 4 women site a few months back and had it listed at ladylynx and some other 4women linklists....

Was promoting one of Maxcashs sites for women on it...

Well, i did get a reasonable amout of hits to it, but no sales for a long time..

Till one day i got a SALE!

He He.. the funny part is that it wasn't a sale for the womens site but a sale made on one of the popups from the sponsor to a totally diff site of thiers!!

Thats the only sale i've got till now.. so i guess women porn surfers are actually a *very small* percentage



:cool:

[Toxictoy]

I don't agree - is it possible that women are shopping in the same market as men and therefore may not be shopping for a "for woman's site"? I certainly had no idea that there was anything like that until becoming an adult webmaster. Just because you only made 1 sale doesn't mean that there is a small percentage of women porn shoppers. Only that they apparently don't like a "for women" site!

Think about games for little girls - they suck! My neice gets bored of barbie this and barbie that and ends up playing a star wars pod racer game with my nephew. Women are in the same market as men and maybe don't like the way that "for women" sites are marketed.

Honestly - the anonymity factor is a big factor. You are no longer anonymous if you join a "for women" site in the fact that you are announcing to someone (a webmaster albiet) that you are a women shopping for porn instead one of a hundred shoppers at a large site.

Just something to think about.

[evilc]

Originally posted by Toxictoy
I don't agree - is it possible that women are shopping in the same market as men and therefore may not be shopping for a "for woman's site"? I certainly had no idea that there was anything like that until becoming an adult webmaster. Just because you only made 1 sale doesn't mean that there is a small percentage of women porn shoppers. Only that they apparently don't like a "for women" site!

Think about games for little girls - they suck! My neice gets bored of barbie this and barbie that and ends up playing a star wars pod racer game with my nephew. Women are in the same market as men and maybe don't like the way that "for women" sites are marketed.

Honestly - the anonymity factor is a big factor. You are no longer anonymous if you join a "for women" site in the fact that you are announcing to someone (a webmaster albiet) that you are a women shopping for porn instead one of a hundred shoppers at a large site.

Just something to think about.

Well. That is certainly something to think about..

I guessas a woman you obviously have anadvantage in knowing what women want. Its just that on all the WEN boards and such, there is always a tendency to say that womens porn sites ar e diff from mens porn sites!!

:cool:

[Sweetie]

I think the only way we'll ever get an idea of what percentage of surfers are women is if some sort of survey was done....and that's not likely to happen.
It's not very common for women to admit they shop for porn. It's like a lot of women saying they don't masturbate when you know damn well they do. Well, they're not going to admit to scoping out porn sites, either. (And no, I know this doesn't apply to all women.)
I think it's something that we'll always wonder but never know for sure.
And as a surfer, I think those "for women" sites suck.

[eldominik]

Maybe womens want more hardcore sites than all these "for women" sites?
I think that some percentage of womens signup to gay softcore sites (if there isn`t any? ;) ) cuz they want to watch some nice men bodies, not the crap what walks on the street :D :D

[AgentCash]

I think the main problem is many girls tell guys they don't do those 'dirty' things, so it makes it even harder to figure out what they want. Some people say a lot more text and less images, because women get turned on by their imagination, while men are more easily stimulated visually. I always figured that was the case because those horrible Romance novels with Fabio on the cover seemed to do so well. I was thinking about that though, and the few that I've glanced at had pages reading not unlike some of our hardcore sites. Is the case that women want mainstream porn, but it's taboo so they snuck it in with the novels? See, I have a hard time figuring out what turns guys on, so you can't expect me to even begin to figure out what women want. I gave up trying that long ago... :D

[Toxictoy]

I know what you mean - I'm a woman and can barely figure myself out ;) hehe

I'll bet you that women are more turned on by the act of something rather than just a picture of a naked guy. I mean a naked guy is nice to look at but the fantasy aspect is very appealing too. Also I'm thinking that picture/story galleries are a good way to go too.

Something I've also been thinking about women porn shoppers is that many times the woman of the house is the keeper of the checkbook. There's gotta be some aspect of thriftyness involved on a woman's part even in the heat of the errrr moment hehe ;)

Key components I would see as selling points to women:

1. anonymity (in billing and username/identity)
2. a wind up - look many women like to have the whole foreplay thing in real life - I'm sure it's no different when looking at porn
3. Pictures and stories combined, videos that concentrate on the "start to finish" so to speak

[n0slogan]

this is a pretty good articale on how to market to women in the adult biz
http://www.cozyfrog.com/guides/startup/articles/ForWomenPorn.asp

[SoDed]

Toxic, what vids are you big into now? just curious :)

more desciptive vivid text could help sell women

[oil]

Originally posted by Toxictoy
..... 2) in the US at least, there are almost more women then men online at this point.


Really :confused: is it cause man are at work :D and woman at home cruising the web,

just can´t imagine from where do you got these numbers ?

[Toxictoy]

Originally posted by SoDed
Toxic, what vids are you big into now? just curious :)

more desciptive vivid text could help sell women

I don't know if I'm typical of a woman's taste - I for one do like to see the entire act from start to finish. Think about woman's romance novels - we like a story (though to be honest I'm not one of the women that digs those books but it does hold true). We like to identify with someone in the story (of the video, pictures, etc) and feel like that person. Remember in real life most times - though there are those exceptions hehe - women need a wind up via foreplay whatever their passion may be (even a dominatrix doesn't "go for the gold" right off the bat - she slowly teases her prey for a bigger payoff). Why should your fantasies online be any different.

Since I'm doing this adult webmaster thing in a team with my boyfriend it's very interesting. He knows what I like and I know what he likes and we are able to mesh these things together. I did very well mixing a story I wrote with some series pictures in a gallery. I didn't as many click throughs but those clickthroughs totally wanted to buy so I did better per/click than some of my other galleries. Meanwhile though - some TGP's won't list this type of gallery so I think some people are missing the boat in terms of who is going through their servers.

[Toxictoy]

Forgot to add this:

Here's an example of stats that I found about the amount of women online. This is from 2000. I'd also just like to ad that I have worked in the internet industry for 3 years, though not the adult industry so I do have some knowledge in this arena :) hehe

http://www.nach.com/j360/webpopulation.html

[bobik]

Toxictoy what kind of nich do u prefer?
I want to know what women want:D

[basschick]

toxictoy, i spoke with a few "woman" members when we had a paysite and guess what - they were men ;-)

women are considered to be 8-10% of the porn market.

if you look at the largest market for paperbacks, women buy romances. there is sex in about half the romances, but it is not graphic and includes a relationship.

consider this: there are 51 bridal magazines in the u.s. and no groom magazines. there are over 100 nude woman magazines for men and only a couple magazines "for women' - one of which has a larger male subscriber base than female.

from the women i know, the light bdsm market might be a good place to shoot at.... most have very mild submissive and rape fantasies.

[Toxictoy]

Thanks so much for the info Basschick. I think the fantasy market - bdsm and rape seem to be a very good market believe it or not for women.

I was looking into this myself - there's a site www.abductor.com that plays into the whole fantasy element of it all. I'm sure that there are other sites like this. I think with 8-10% of the market it might be good to look into.

When you are talking porn and women I think the overriding element would probably be fantasy role playing - having someone to identify with and a story element. I'm not saying that there should be Romeo and Juliet stories - but even scenes that have a beginning middle and and end - not just jumping right into the fray so to speak.

[SexyJo]

well said
its true
women get exposed and are taking in charge!