traffic productivity

[turlough]

There's been a lot of talk of traffic productivity on the board lately. I was just wondering what some of you would consider a productive trade. What level of hits in to clicks generated is good?

[Rimmer]

A productive trade is a combination of how many clicks they produce on your site per surfer they send and what ratio they return.

So a productive trade might only return at 50% but if their surfers click 8 times each then they're productive

Conversely a trade may only get one click per surfer on your site while they return at 200% ratio.

Both of these are examples of a productive trade.